All shot on iPhone by Director Mike Carson. Take a closer look inside USHER’s Apple Music Super Bowl LVIII Halftime Show directed by Jay-Z and Hamish Hamilton. From rehearsals to music’s biggest stage, get closer to the performance than ever before.

Dan Runcie:
The halftime show sponsor switch from Pepsi to Apple reminds me of that quote from Steve Jobs when he recruited John Sculley, who was CEO of Pepsi at the time:
“ Do you want to sell sugar water for the rest of your life, or come with me and change the world? ”